Yenny Kim Product Designer
Ombre Digital
Ombre Digital is an influencer marketing agency, striving to connect influencers and brands together. Over the years, Ombre Digital grew in their business size. To expand the customer sector and build a better brand, Ombre Digital laid out a new product, a CRM/IRM platform.
User Research
General Research of CRM System:
Challenge and Needs
After the overall research, I have created a research report to better summarize the findings.
Information Architecture
Because this platform needed to be build for web and mobile, thorough process for building the information architecture was necessary.
Created on Figma
User Persona
Card Sorting
Card Sorting activity was done digitally to arrange and ensure what the true needs are for the brand managers and influencers.
Slide to View
Problem Statement
Card Sorting activity was done digitally to arrange and ensure what the true needs are for the brand managers and influencers.
Slide to View
Low Fidelity Wireframes
Slide to View
Web
Mobile