Yenny Kim Product Designer
Taco Bell
As a Senior UX/UI Designer and Lead Designer for Taco Bell's mobile app in Customer Pod, I specialize in creating intuitive user experiences across various functionalities, including user profiles, payment systems, sign in/sign up processes, rewards, SMS, and customer support. Each quarter, I design and deliver 4-5 innovative products, continuously refining the user experience based on consistent research and feedback. My role involves close collaboration with front and back-end engineers, data analytics teams, and stakeholders from the marketing department, ensuring that our designs not only meet user needs but also align with business objectives.
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Due to confidentiality and contractual agreements, I am unable to showcase my full UI/UX design work from Taco Bell.
However, I am more than happy to discuss my design process, methodologies, and the impact of my work in a confidential setting or during an interview.
Onboarding Flow (Sign In & Sign Up)
Taco Bell's app faced significant challenges in the competitive fast food landscape, particularly when compared to leading brands like Starbucks, McDonald's, and Burger King. With a growing focus on Gen Z users over millennials, it became clear that Taco Bell needed to revamp its app to remain relevant. The existing design fell short, featuring outdated fonts and images, while competitors showcased engaging animations and modern design assets.
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This gap in both UI and UX was evident in the user experience: the sign-up screen had a staggering 50% drop-off rate, and 40% of users abandoned the app to order through platforms like DoorDash and Uber Eats. Addressing these issues was crucial for enhancing Taco Bell's brand identity and creating a visually appealing, user-friendly experience that would attract and retain the target audience.
E-mail and SMS OTP
Taco Bell's app faced significant challenges in the competitive fast food landscape, particularly when compared to leading brands like Starbucks, McDonald's, and Burger King. With a growing focus on Gen Z users over millennials, it became clear that Taco Bell needed to revamp its app to remain relevant. The existing design fell short, featuring outdated fonts and images, while competitors showcased engaging animations and modern design assets.
​
This gap in both UI and UX was evident in the user experience: the sign-up screen had a staggering 50% drop-off rate, and 40% of users abandoned the app to order through platforms like DoorDash and Uber Eats. Addressing these issues was crucial for enhancing Taco Bell's brand identity and creating a visually appealing, user-friendly experience that would attract and retain the target audience.
In-App Resolution
Customers often encountered difficulties when submitting order issues related to ingredients and combo items upon receiving their Taco Bell orders. This complexity not only led to frustration but also increased the number of customers visiting physical Taco Bell locations for resolution. To address these challenges, it was essential to revamp the in-app resolution flows, simplifying the process and creating a more intuitive experience that would empower users to resolve issues directly within the app.